“After getting a first-hand look into the in-store experience and intercepting Jamba fans on the street, it became clear that the dynamic and unique team members are central to the Jamba experience, creating an undeniable energy and a welcoming atmosphere,” said Danielle Fisher, vice president of marketing at Jamba. In addition, the Just Gotta Jamba ethos runs deep not only in in-store signage and marketing at Jamba’s 700+ franchised locations, but also within operational updates, staff trainings, and ongoing social media, digital and advertising assets and initiatives. Moving forward, “Just Gotta Jamba” will serve as the creative platform and tagline for the brand, coming to life through new product launches, the first of which is Boba, available nationwide on September 6 (spot linked below). Online spots shot by director and photographer Blaise Cepis (known for his high-end lifestyle, fashion and hospitality work) bring to life the full sensory explosion of walking into a Jamba, from the scent of fruit, to the noise of blenders, to the array of colorful products, to the undeniable energy of the beloved Jamba team members who are central to the Jamba experience. Just Gotta Jamba mirrors that and looks to capture the attention of Jamba’s next generation of consumers through a youthful energy that answers their craving for fun and convenient on-the-go smoothies, bowls and snacks served up in a vibrant atmosphere that’s in-step with their everyday. They value and celebrate individuality, and that comes through in the various ways they choose to live, and how they choose to Jamba. unhealthy, but rather, eat intuitively as a lifestyle. The 'Just Gotta Jamba' concept was born out of extensive consumer research, and the insight that Jamba guests aren’t guided by binary choices of healthy vs. Jamba, the leader in on-the-go freshly blended smoothies, juices, and bowls, is unveiling a new brand campaign and creative platform ushered in by an upbeat call to action: “Just Gotta Jamba.” Developed with creative agency Preacher, this marks the first major brand campaign for Jamba since its rebrand in 2019 that included a name change from Jamba Juice to Jamba, a refresh of in-store design and the addition of a plant-based menu.
0 Comments
Leave a Reply. |